Denotation and connotation

Media Language


Design Elements: What colors, fonts, and images are used in the poster? How do these choices set the tone of the movie?

the colours used in the film coco are dark blue, bright pink and purple . 

Layout: How are the main characters or objects arranged in
the poster? What effect does this have on the viewer?


Symbolism: Are there any symbols or visual motifs in the
poster? What do they represent?


Tagline: What is the tagline or slogan? How does it
contribute to the overall message or theme of the movie?


Framing and Composition: What do the positioning of
characters and objects in the frame tell you about their roles or importance in
the story?


Industry


Studio/Production Information: Is the name of the production
company or distributor displayed on the poster? How might the reputation of
this company influence audience expectations?


Stars and Creators: Are the names of famous actors,
directors, or writers featured prominently? How might their involvement attract
a specific audience?


Marketing Strategies: What elements of the poster seem
designed to draw in specific demographics or market segments (e.g., age,
gender)?


Release Information: Is the release date or format (e.g.,
streaming, theater) visible? How might this affect how and when people engage
with the movie?


Genre Signifiers: What genre conventions are visible on the
poster, and how do they help market the film to its intended audience?


Audience


Target Audience: Who do you think this poster is designed to
appeal to? How can you tell?


Emotional Appeal: What emotions does the poster seem to
evoke? How might these emotions attract a certain type of viewer?


Audience Engagement: What does the poster suggest about the
audience’s expected prior knowledge (e.g., familiarity with the franchise,
genre, or actors)?


Interactivity: Are there elements like social media links,
hashtags, or other interactive features on the poster? How do these engage a
modern audience?


Demographics: How does the poster appeal to different
demographic groups (e.g., age, gender, culture)?


Representation


Gender Representation: How are the genders of the characters
presented on the poster? Are there any stereotypes or subversions of gender
roles?


Cultural and Ethnic Representation: Are different cultures
or ethnic groups represented? How are they portrayed visually?


Power Dynamics: What do the body language, facial
expressions, or positioning of characters suggest about power or authority
within the story?


Diversity and Inclusion: Does the poster reflect a diverse
cast? If so, how is diversity represented, and if not, what might that imply?


Social Issues: Does the poster give clues about any social,
political, or moral issues that the movie might explore? How are these issues
visually communicated?